Is Your Brand Aligned and Intentional?
Discover the blind spots holding you back and the shifts that can change everything.
About The Elixir Way
Built by a Founder for Founders
About Sandy Stroehmann
For 18 years, I was the founder and director of Elixir Mind Body Massage, an award-winning Denver spa known for its warm atmosphere, high standards, and thoughtful, effective guest care. I founded Elixir with one goal: to create a place where both guests and employees felt heard and genuinely cared for.
What started as a desire to create a space to help people live a healthy lifestyle became a respected community business with decade-long guest loyalty, a thriving membership program, and a culture centered on respect, inclusion, connection, and professionalism.
Today, I bring that same philosophy into my work as a fractional CXO, CMO, and advisor for spa, wellness, and aesthetic brands.
An exceptional guest experience isn’t an accident. It’s the result of aligned brand identity, intentional touchpoints, well-trained teams, and operational systems that make people feel empowered, safe, supported, and seen.
Elevating Every Touchpoint of Your Spa or Wellness Business
I work with boutique spas, med spas, wellness centers, aesthetic practices, and small multi-location brands looking to grow with intention.
Your brand is a promise.
Your culture is how you deliver it.
Your guest experience is what people remember about you.
My work is about helping you align all three, so your clients come back for years, not just visits.
From brand identity to service delivery, I help you create experiences that feel seamless, thoughtful, and unforgettable.
- Elevate their guest journey and design signature experiences
- Create consistent brand messaging and alignment that feels authentic
- Develop team culture, hiring practices, and customer-centric training
- Refine operations to support brand and service consistency for growth
- Build membership programs and revenue pathways that deepen loyalty
- Develop unique service protocols and curated retail that set your brand apart